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Public Relations/Media Placement
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Public Relations/Crisis Communications
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Business Development Coaching & Consulting
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Collaborative Partnerships with Marketing Consultants and Other Professionals
Public Relations/Media Placement Services
Do you want your firm to stand out from the competition? Establish yourself as an expert is your field? Or boost your prospects in a competitive job market? EMK leverages longstanding media relationships and marketing expertise to help individuals and businesses develop memorable brand identities that command attention, foster confidence, and set you or your firm up for success.
EMK offers a proven track record of gaining our clients consistent media placements and increased brand visibility in publications such as The Wall Street Journal, Newsweek, The Boston Globe, and Lawyers Weekly. We also make strategic connections for our clients. Some of the specific public relations services we offer include:
- Getting clients interviewed, quoted, and profiled in the media
- Getting clients’ articles placed in the media
- Strategic Connections
- Identifying award nominations
- Securing speaking opportunities
- Providing assistance with securing board and committee opportunities
- Writing press releases
- Providing ghost writing
EMK specializes in working with individuals and professional services firms – including the real estate, legal, accounting, finance, nonprofit, and consulting industries – to implement more effective marketing and PR strategies.
Public Relations/Crisis Communications
Even the most respected organizations and professionals can face unexpected challenges that threaten reputation and credibility. When a crisis arises, EMK partners with seasoned crisis communications experts to manage the situation strategically — helping you take control of the narrative, mitigate reputational risk, and protect your brand.
Together, we act quickly and collaboratively to:
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Assess the situation and develop a clear response plan
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Craft key messages and talking points that reflect transparency and integrity
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Engage proactively with the media to secure balanced, accurate coverage
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Identify opportunities to shift the story and rebuild trust
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Prepare spokespersons for interviews and public statements
Our goal is not just to contain the crisis, but to turn it into an opportunity for your organization to demonstrate leadership, accountability, and resilience.
Business Development Coaching & Consulting
Certified Coaching
EMK is recognized for its ability to work with professionals on how to market themselves more effectively and develop business more strategically. Whether a new manager, associate or a senior-level partner, we work with our clients to develop a strategy and individualized plan that will work for them using the EMK Practice Growth System.
Individual and Firm Marketing and Business Development Plans
EMK has the unique ability to support firms and individuals in marketing themselves more effectively and developing business more intentionally. We provide high-level strategic direction and design dynamic marketing and/or business growth plans tailored to each client’s specific goals and objectives.
Professional Networking Guidance
Effective networking requires an investment of time and effort to establish and maintain professional relationships that are mutually beneficial. EMK offers customized strategies and support for expanding your network to help build your brand, grow your business, and achieve your career goals, include advice on attending events.
Training
EMK offers a variety of training programs based on the EMK Practice Growth System, which cover topics that are critical for professionals to be well-versed for client development purposes. These programs are designed to provide professionals with practical advice they can use right away. At EMK, we understand your time is at a premium, and so we offer our training programs in various time frames – ranging from a one-hour overview to several sessions over a period of time.
Collaborative Partnerships with Marketing Consultants and other Professionals
Sometimes our clients prefer to work with one unified, coordinated team. To meet those needs, EMK partners with a network of experienced marketing consultants and creative professionals who bring specialized expertise across the following areas. Together, we ensure every element of your brand and communications strategy aligns with your goals and delivers measurable results.
Content Development
Great content is essential to capturing your audience’s attention, conveying your brand story, and reinforcing a positive company image. Our trusted marketing partners craft compelling content — from blog articles and brochures to digital platforms — that informs, engages, and moves the needle.
Ghost Writing
If writing isn’t your strength, EMK can connect you with professional ghostwriters who help you establish thought leadership through authentic, well-crafted content. From white papers and feature articles to blog posts and e-books, they’ll bring your ideas and expertise to life.
Photography and Videography
Visual storytelling is key to engaging your audience. EMK collaborates with professional photographers and videographers who create striking imagery and dynamic video content that bring your brand to life across all platforms.
Search Engine Optimization (SEO)
Our SEO partners specialize in improving the visibility of your website so your audience can find you more easily. They focus on driving both the quantity and quality of traffic, helping you maximize the return on your online investment.
Social Media
Social media can build brand loyalty, shape public opinion, and generate word-of-mouth referrals — when used strategically. Through our marketing partners, EMK helps design and manage your social strategy, including content creation, scheduling, monitoring, and performance reporting.
Website and Brochure Design
Whether digital or print, your marketing materials should stand out and connect with your audience. Our design partners develop impactful websites and brochures that communicate your message and mission clearly, helping you win new business and strengthen your brand presence.