Case Studies

FEATURED CASE STUDY

National PR for a Landmark Corporate Misconduct Settlement:
David & Ina Steiner v. eBay

SIGNIFICANT NATIONAL, INTERNATIONAL & REGIONAL MEDIA COVERAGE

The Matter

EMK Consulting Group was retained by plaintiffs' counsel Christopher Murphy, Scalli Murphy Law, P.C. to develop and execute the PR strategy surrounding the final resolution of a high-profile civil lawsuit involving corporate misconduct and harassment.

The multimillion-dollar settlement followed years of criminal and civil proceedings and included significant compensation, charitable commitments, personal financial contributions from former corporate executives, a public statement by the company and no confidentiality restrictions.

The Challenge

The case had already received extensive national attention. EMK's challenge was to distinguish the settlement as significant new news and the final resolution of the civil litigation, while quickly communicating a complex combination of financial and non-financial terms.

The Strategy

EMK developed the announcement strategy and messaging, drafted the press release, researched prior coverage and relevant journalists, and conducted targeted outreach across national, international, business, technology, legal and regional media.

EMK also worked with lead counsel to develop ready-to-use quotes and commentary for journalists on deadline and managed incoming media inquiries, interview coordination, follow-up and coverage monitoring throughout the announcement period.

The Results

The announcement generated significant and widespread earned media coverage across national, international, legal, business, technology, television, radio and regional media, along with extensive secondary and syndicated pickup.

Coverage went beyond the financial settlement to highlight the absence of a confidentiality provision, corporate accountability, transparency and freedom of the press. Lead counsel's commentary was incorporated into media coverage, creating additional visibility for the attorney and firm.

Services Provided

  • PR Strategy
  • Messaging
  • Press Release Development
  • National Media Relations
  • Media Research
  • Targeted Reporter Outreach
  • Attorney Quote Development
  • Interview Coordination
  • Strategic Follow-Up
  • Media Monitoring
  • PR Strategy
  • Messaging
  • Press Release Development
  • National Media Relations
  • Media Research
  • Targeted Reporter Outreach
  • Attorney Quote Development
  • Interview Coordination
  • Strategic Follow-Up
  • Media Monitoring

Additional Case Studies

Earned Media Drives AI Visibility and New Client Inquiries

EMK Consulting Group developed an ongoing media relations and thought leadership campaign for a law firm, securing attorney quotes and article placements in respected industry publications directly related to the firm’s key practice areas.

The resulting third-party coverage strengthened the attorneys’ digital presence and authority. Several attorneys at the firm have reported being discovered by prospective clients through AI-powered searches that surfaced their media coverage and demonstrated relevant expertise and third-party validation.

The visibility has translated into tangible business results: attorneys have secured new clients following AI-driven discovery, while the firm has experienced an approximately 40% increase in website inquiries from prospective clients.

Lawyers Weekly Q&A Leads to Attorney Referral

EMK secured a prominent Q&A feature for an attorney in Massachusetts Lawyers Weekly, highlighting his experience in a specific area of law. After reading the Q&A, another attorney contacted him and referred a client who needed counsel in that practice area.

National PR for Major Pay Equity Class Action Settlement

EMK Consulting Group developed and executed the PR strategy surrounding a multimillion-dollar pay equity class action settlement involving several thousand women employed by a Fortune 500 company.

Working with plaintiffs’ counsel, EMK developed the press release and messaging, conducted targeted media research and national outreach, and coordinated reporter follow-up. The strategy highlighted both the significance of the financial resolution and measures designed to address compensation practices going forward.

The campaign generated significant media attention for the settlement and plaintiffs’ counsel, bringing broader visibility to the resolution and the important issue of pay equity.

Boston Business Journal Feature Generates a New Client

EMK secured a feature story in the Boston Business Journal showcasing an attorney’s experience in a specific practice area. The article reached exactly the type of audience the campaign was designed to influence: a reader contacted the attorney after seeing the coverage and ultimately hired her.

Corporate Counsel Article Leads to Major Conference Opportunity

EMK placed an attorney-authored article in Corporate Counsel focused on an area of the attorney’s expertise. A general counsel who read the article subsequently invited the attorney to speak at a major industry conference on the topic, creating both a significant thought-leadership opportunity and the potential for a future client relationship.

Banker & Tradesman Article Generates an International Client

EMK secured an article placement for an attorney in Banker & Tradesman. The reach of the article extended well beyond the local market: a reader in Zurich discovered the attorney through the piece, contacted him and ultimately became a client.

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